CASE STUDY
HotSchedules:
Built for the Hustle.
Background
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HotSchedules has long been the restaurant industry’s trusted scheduling and labor platform. But as operators’ needs evolved and new competitors entered the space, the brand story stayed the same. The category became louder, expectations rose, and the message no longer reflected the pace or pressure of modern hospitality.​
The Challenge
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A growing competitive field with inferior, but cheaper alternatives
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Outdated pricing, packaging, and value messaging that didn’t consistently land.
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Sales teams sharing different versions of the story, leading to fragmented narratives in the market.
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The Approach​
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Rebuilding the Product Story
A new, comprehensive product marketecture was developed to clarify how scheduling, communication, and compliance work together. The new structure turned a complex ecosystem into a clear view of the value the platform delivers on a busy shift.
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Messaging Grounded in Real Operator Outcomes
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New messaging pillars and proof points were created around the realities operators feel every day—time saved, fewer labor misses, stronger teams, and better margins. The system was designed to give every audience one consistent, outcome-led story.
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A Unified Explainer for Sales
A single internal explainer guide was built to bring everything into one place: value propositions, feature definitions, competitive insights, and practical use cases. It became the field’s core reference for understanding and communicating the platform.
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Sales Tools Designed for Clarity
New decks, one-pagers, and talk tracks translated the refreshed narrative into tools sellers could use immediately. Each asset was shaped to support confident, consistent conversations in the field.
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“Built for the Hustle” Brand Campaign
A creative platform and campaign were developed to reintroduce HotSchedules with a story rooted in the grit of restaurant work. The campaign launched across YouTube, CTV, and podcasts, anchored by a commercial that celebrated the pace and pride of hospitality.​
Watch the full spot below:
Impact
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The “Built for the Hustle” initiative aligned product, marketing, and sales under one cohesive story. The explainer guide became a trusted tool across teams, and the refreshed messaging gave sellers a clearer way to communicate value. The brand reconnected with its core audience by showing up with a message that felt true to their work—and the hustle that drives it.